Starting a Successful Creative Scrapbooking Business, Part III

Every scrapbook is unique and inviting; as a creative scrapbooking professional, your marketing should be as eye-catching and irresistible as your creations. Even if you have only a few hundred dollars to spend, you can absolutely woo clientele using grassroots methods to showcase your creative scrapbooking acumen.

Educate Others in the Art Form of Creative Scrapbooking

One of the fastest ways to turn yourself from an unknown scrapbooker into a creative scrapbooking "expert" is to teach a class on the art of creating a fabulous, memorable scrapbook.

Though you might initially be wary that if you tell others your creative scrapbooking "secrets", they won't use your creative scrapbooking business, that usually doesn't happen. Instead, what occurs is that your students see you as a professional in the arena of scrapbook design and development. Thus, when they want an important scrapbook (e.g., for their daughter's Bar Mitzvah or husband's retirement celebration), they will immediately think of you. After all, they might enjoy creative scrapbooking, but they don't necessarily feel confident enough to construct a special scrapbook on their own.

You can work with many community centers, schools, college campuses, and libraries to offer your creative scrapbooking courses. Expect to spend a bit of money on advertising, room rental (though you can often snag a free space if you're a start-up), and creative scrapbooking paraphernalia, though it's still much less of an investment than if you paid for a full page, 4-color ad in the Sunday paper.

Write About Scrapbooking

Another way to become an instant creative scrapbooking "guru" is to write articles or tips about creative scrapbooking. Sometimes, smaller community papers will print such items as "filler" for their circulars. Alternately, if a local sewing center or arts and crafts store offers a newsletter to patrons, you might be able to become a "guest columnist." (Or perhaps you can offer to write your own "creative scrapbooking newsletter" gratis if they agree to pass it out to consumers.)

Will you receive a ton of creative scrapbooking business from this type of subtle "marketing"? Probably not. But you will be building your reputation as your area's premier creative scrapbooking authority. You will also be able to tell prospective customers that you've published items on the topic of creative scrapbooking, always an impressive credential to tout (and a resume booster as well.)

Start a Scrapbooking Blog and/or Web site

In today's cyber society, blogs and Web sites are fairly inexpensive, so there's no reason not to get online and start talking about your creative scrapbooking know-how and burgeoning creative scrapbooking company.

For example, you could quickly set up a blog 100% devoted to the tricks of the creative scrapbooking trade in an effort to attract persons from around the world to your site. Though most of them won't become clients, you stand to gain instant exposure. And who knows? The family down the street may wind up stopping by your creative scrapbooking Web site and hiring you to redo their three sons' baby books!

Never Stop Selling Yourself or Your Scrapbooking Abilities!

It's critical that you never stop selling yourself and your creative scrapbooking business if you are serious about succeeding in this infant industry with huge profit potential.

This may mean stepping out of your "comfort zone" and becoming a master at self-promotion. If you have an innate fear of networking, it's time to overcome your worries and learn how to shake some hands. Remember that you won't be the first entrepreneur who took a plunge into the unknown.

To become a better press generator on behalf of your creative scrapbooking business, you'll have to force yourself to try again and again. However, if the process becomes achingly difficult and hampers your desire to scrapbook, it may be time to hire someone to promote your business on your behalf. Yes, this is a "last ditch" measure, but if it keeps your dream alive, it's worth the cost to bring on a partner who isn't afraid of a good sales pitch. (And many individuals will work with start-ups on a commission basis, which is terrific news for your budget!)

A Final Note about Ethics and Your Scrapbooking Venture

Though it's imperative that you keep up standards and operate ethically and legally (the tax man will cometh whether you like it or not!), that doesn't mean you can't be innovative. Constantly seek out ways to differentiate yourself from other scrapbook artists and allow yourself to grow personally and professionally.

Love your work, and that positive attitude mingled with creative scrapbooking talent will draw customer inquiries and have you wondering why you didn't begin your creative scrapbooking company sooner.

Michele Cardello, director of marketing and creative for Life Imprints, a creative scrapbooking [http://www.lifeimprints.com] supplies company also offering contemporary picture frames, in Cleveland, Ohio, has worked in the photo packaging industry for 10 years. Cardello helps customers find creative ways to preserve and appreciate a lifetime of memories.

Starting a Successful Creative Scrapbooking Business, Part II

It's ironic; what makes a creative scrapbooking business unique attractive to entrepreneurs seeking a work-at-home venture is also what makes it so incredibly challenging. After all, there are no definitive "rules" when it comes to pricing your scrapbook creations or determining where and how to advertise your services.

However, there are general business planning techniques you can use as a starting point to give your creative scrapbooking company the best chance of long-term success.

Setting Your Creative Scrapbooking Price Rates

Whether you specialize in wedding scrapbooks, memory scrapbooks, award/honor scrapbooks, or other creative scrapbooking creations, you'll need to develop a price guideline. Otherwise, it will be difficult to negotiate with clientele.

Determining your creative scrapbooking business price guideline may seem daunting at first blush, but it's actually not that complicated when broken down into "bite sized" pieces.

Hourly Rates or Standard Price per Scrapbook?

First, you'll need to determine whether you want to set prices per project or per hour.

One huge advantage to charging per creative scrapbooking project is that consumers are accustomed to paying for products this way. After all, people don't purchase a pair of shoes based on how long it took a cobbler to make them; they simply look at the price tag or retail value and decide if they feel it's a worthwhile investment.

That being said, setting a price per creative scrapbooking project may not always be beneficial for you. If you discover you're spending inordinate amounts of time on each scrapbook you create, your originally quoted price might not match your efforts. (Remember the old adage: Time is Money.)

Essentially, you can expect to experiment with your creative scrapbooking cost methods at first. Perhaps with some clients, you could offer a "per project" rate, but with others, you might try an hourly approach. There's no "right or wrong" process-you simply want to find the best one for your creative scrapbooking business.

Remember to Consider "Hidden Costs"

Before "going public" with your scrapbook price structure, make sure you've accounted for the many costs (both direct and indirect) associated with owning a creative scrapbooking business. Be certain to include the amount you expect to spend on basic creative scrapbooking supplies such as specialty paper, a scrapbook, adhesives, stickers, markers, and fabrics.

Add into your creative scrapbooking price figures telephone calls, mileage (if you'll travel for consultations), babysitting costs, and any overhead.

At this point, your initial price estimates may seem too high or low. Consequently, you can modify them accordingly, although you should never underestimate what people will pay for a one-of-a-kind scrapbook.

Selling Your Creative Scrapbooking Services

You've determined your basic scrapbook price. Creative scrapbooking supplies are on hand and on order. You're organized, primed, and ready to go. But wait! You still need to attract that first key customer.

Advertising and marketing are stumbling blocks for many creative scrapbooking business start-ups; consequently, plenty of scrapbook enthusiasts shy away from becoming entrepreneurs because they assume they'll never be able to publicize their talents. However, if you approach the selling of your creative scrapbooking services pragmatically, you'll have an excellent chance of attracting clientele.

Initially, you may want to try a technique that has worked for many other creative scrapbooking aficionados - scrapbook "parties". These get-togethers are akin to the "tupperware" gatherings made famous in the 70s. Put simply, a friend offers to host a scrapbook party at his or her residence for several persons interested in the world of creative scrapbooking.

Your role at the scrapbook party will be to introduce them to creative scrapbooking and to talk about what you can do for them. Obviously, it will be crucial to bring along business cards (why not design handmade "mini scrapbook cards" for the occasion?) as well as sample scrapbooks you've created. Coupons for discount scrapbook services make nice add-ons and will encourage scrapbook party guests to hire you. From this party, you can expect to get a few "nibbles" and perhaps one or two customers.

Naturally, it's essential to do a fabulous job on your first scrapbook assignment. You must give it "your all"; that way, your client will have a reason to brag about and show off your customized (and exceptional) creative scrapbooking services to friends, family, and coworkers. You can also use your satisfied customer (if he or she agrees) as a "spokesperson" for your creative scrapbooking business in future advertising campaigns.

Next ... Beyond Marketing 101

In the final article of our three-part creative scrapbooking business piece, we'll examine particularly creative scrapbooking business marketing ideas and provide hints on running your creative scrapbooking company wisely, ethically, and efficiently.

Michele Cardello, director of marketing and creative for Life Imprints, a creative scrapbooking [http://www.lifeimprints.com] supplies company also offering contemporary picture frames, in Cleveland, Ohio, has worked in the photo packaging industry for 10 years. Cardello helps customers find creative ways to preserve and appreciate a lifetime of memories.